Louis Vuitton launches sustainable sneakers

French fashion house Louis Vuitton has released a new sustainable unisex sneaker designed by its creative director Virgil Abloh, who passed away at the end of November last year.

Louis Vuitton launches sustainable sneakers

It’s a new take on the LV trainer, made from 90 percent recycled and organic materials, and “combines creativity, sustainability and eco-design with a graphic silhouette,” according to the brand.

LV trainer
Image: Louis Vuitton

The sole is made from 94 percent recycled polyurethane, according to Louis Vuitton “with unchanged efficiency in terms of bounce, cushioning and foot support”. The inner padding is made from recycled cotton and the insole is made from fully recycled polyurethane. The upper is made from a blend of recycled polyester and a corn-based plastic. The laces are made from recycled plastic, the tongue is made from recycled polyester and the eyelets contain 91 percent regenerated polyurethane.

The packaging is also environmentally friendly: the shoe box is made entirely from recycled and recyclable cardboard and can be converted into a bag with a built-in handle. This saves up to 70 percent material in order to keep the environmental impact of transport and storage as low as possible. The box was printed with plant-based inks. A felt shoe bag made from Tencel-renewable fibers from sustainably managed forests provides additional protection for the sneaker.

LV trainer
Image: Louis Vuitton

Available in three colourways (white with green, red or black respectively), the LV trainer is embellished with the house’s signature sustainable development logo, respectively monogram flowers on the outer sole and ‘#54’ on the back. Sizes range from 4 to 16.

“A new addition to the Louis Vuitton collection, this Virgil Abloh-designed model embodies the House’s innovative spirit and opens a new chapter in eco-design. Manufactured in the Louis Vuitton workshop in Fiesso d’Artico, Italy, in a highly complex process, the sneakers combine eco-design with fine craftsmanship, according to the codes of circular creativity.”

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The LV trainer is available now in white with green accents in select Louis Vuitton stores worldwide and via the official website, and in red and black from September. No information was given about the price.